I lead brand and communications at Sange SA, and there is a question I keep returning to: what does a decision maker actually see before they ever speak to a skills development partner? Usually, it is not a conversation. It is a website, a profile, a LinkedIn page, a proposal, an email. For an HR manager, an SDF or a transformation director, that first impression does a lot of work. It tells them whether this organisation understands their pressures, and whether working with